It’s happened. Someone came along and gave your video a thumbs down. You’ve stared at it for hours. You’re obsessed with it. Who would have done such a thing? Why did they do it? Before you decide to throw in the towel and quit YouTube, let’s have a chat.
Why Is There A Thumbs Down Button?
YouTube didn’t used to have a thumbs down. There used to be a completely different rating system and it wasn’t popular either. The rating system should be a way for YouTube’s algorithm to help viewers find more content that is relevant to videos that they like and I believe that is ultimately what YouTube is striving for. Unfortunately, the thumbs down is being used in ways that are bringing creators down. There are people who will put a thumbs down on a video within seconds of it going live. In is in these cases that the thumbs down button is being abused.
Did I Do Something To Deserve a Thumbs Down?
No. No one “deserves” a thumbs down (unless you’re posting illegal content, of course). What it comes down to is viewer preference. Not everyone is going to like the content you put out there and that’s okay. You’re making the content for the people who do like your material. Those are the people giving you a thumbs up and keep coming back.
Let’s put this into perspective. Go to the channel of any of your favourite music artists and look at their ratings. Even professional entertainers aren’t immune to bad ratings and they have production studios producing their music and their videos. If they can’t achieve a perfect rating, how can you as an every day video creator supposed to achieve perfection?
How Should I Respond to a Thumbs Down?
First of all, don’t overreact or fixate on it. See it only as the reflection of someone’s opinion. Criticism is difficult to take but recognize that there is always a greater positive response than negative. If there is some feedback left in the comments (and I’m not talking about the trolls), then take the feedback into consideration. Perhaps your music soundtrack is too loud, the lighting was poor or the microphone kept cutting out. Look for ways you can improve your content.
Don’t see a thumbs down as a reason to quit. That’s just that negative voice in your own head getting to you and using the YouTube rating system to talk you out of continuing. To quote Taylor Swift, shake it off. Don’t respond by posting something about it in the comments or by posting a video about getting back at the down voters. Let it go. Be the professional you want to be and focus your energy on entertaining the audience that you are making the content for.
Notice I haven’t talked about negative comments or trolling. I’m going to save that one for a future blog post.
Before I go, I want to leave you with YouTube’s Harassment and Cyberbullying policy or Threats policy. Remember, if anyone is treating you in a way that violates YouTube’s policies, you have the right to report it. YouTube is not and should not be a place to be bullied. Remember, you have an entire community of creators who want to see YouTube continue to be a positive place for you and others to grow and create.